In One Word – MORE

PMA’s “The Post-Recession State of the Industry” study shows cast polyurethane is gaining new fans by giving customers more advantages

More products and parts are made out of cast polyurethane than ever before. More OEMs and product designers are choosing to use cast polyurethane instead of popular materials including rubber, metal and plastic.

Why? Because cast polyurethane as a material has become more durable, more resistant to chemicals and more abrasion resistant. And because PMA members are doing more to promote these advantages in the marketplace.

Gaining new fans by giving customers more was one of many key themes that arose from the PMA’s “Post-Recession State of The Industry” study. Read a brief synopsis or download the full report.

Thanks to our fellow PMA members’ material advancements, cast polyurethane is making inroads into a variety of new markets. Look for cast polyurethane to play a greater role in applications involving tires/wheels, defense, medical, automotive, mining and oil and gas production. You’ll also find PMA members reaching out to new verticals where cast polyurethane is well suited for specific applications.

With cast polyurethane growing in popularity and in features, OEMs and product designers will be looking for more information and greater guidance on the material. To continue to increase overall use of the material, we must be diligent in our efforts to educate decision-makers on the versatility of cast polyurethane and its many applications.

Have any education ideas? Or have a story related to cast polyurethane growing in popularity among your customers? Share it! Send an email to Brenda Campbell at bcampbell@insideSH.com or call her at (414) 270-3521.