What Makes a Surprisingly Versatile Story?

PMA is always on the lookout for great stories, industry trends and case studies to use in our marketing efforts.

Your story ideas are vital, so that we can demonstrate the benefits of cast polyurethane in consistent and compelling ways.

We can reach out with these stories to our core industry publications, along with media related to members’ different industry segments—mining, oil and gas, tires and wheels, among others—because if we don’t share these stories, nobody else will.

So what really makes a good story?

Here are a few pointers on the types of stories we’re looking for:

• New urethane material or product announcements
• Examples of replacing parts traditionally made of metal or rubber with cast polyurethane
• How your company is advancing the cast polyurethane industry
• Industry trends you’re experiencing
• New industries you’re breaking into using cast polyurethane products
• Business issues you’re struggling with (i.e. lack of talent in the workforce)
• How you find value in your PMA membership
• Impact of regulations on member companies

By no means is that a full list—just some general guidelines. So if you or someone else at your company has a great story to share, we’re eager to hear it.

Tell us today in the comments. Or contact Brenda Campbell at bcampbell@InsideSH.com 414-270-3521.